
“Ahead lies a very promising destiny. We want to become a global brand, which we cannot without a full range. A year ago I had promised a new range of technologically superior two-wheelers, we needed some time to go back to the drawing board,” said Pawan Munjal, Hero MotoCorp's MD & CEO, while referring to the company's new global strategy after splitting from Japanese giant Honda in 2011.
From just over 6-million-unit sales today, Hero is targeting 10 million units by 2016-17, of which 1 million will come from overseas markets. Hero was previously restricted by the JV with Honda to enter global markets or start its R&D, which it has since become aggressive about.