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Friday, 7 February 2014

Hero Motocorp Bets Big On Scooters

Hero MotoCorp said it will launch three new scooter models and a variant by March 2016, a move that is likely to drive up competition in the country's scooter market.
While the first model 110-cc Dash will be rolled out in the first half of the next fiscal, the 125-cc Dare will hit the road in the second half of FY 15, Hero MotoCorp managing director and chief executive Pawan Munjal said.
Bollywood actor Ranbir Kapoor unveiled the three models at the Auto Expo. Hero MotoCorp is the second largest scooter maker in India.
However, the 150-cc Zir model will be launched in the first half of the financial year 2015-16, Munjal said, adding a European style step-through variant of ZIR will also be rolled out.
"Having seen a much faster pace than the industry in the scooter market, we are rapidly expansing our scooter portfolio with the clear objective of attaining leadership in this segment as well. Our new range of models is a reflection of our strong technology prowess and determination to keep innovating in order to expand our global foot print," Munjal said.